By Sarah Johnson, March 10, 2026 Black Lion Digital Website Introduction to Digital Marketing Digital marketing is a multifaceted approach that employs internet-based technologies and online platforms, such as computers and mobile devices, to promote products and services. Since its inception in the 1990s and its evolution during the 2000s, digital marketing has fundamentally transformed how businesses interact with consumers. As more digital platforms emerged and gained traction, consumers gradually shifted from traditional shopping experiences to engaging with brands online. Today’s digital marketing campaigns often integrate various techniques, including search…