The marketing of websites, “Internet Marketing”, is a “real” and authentic business venture, not a hobby, and having a high-quality website is a prerequisite for success on the World Wide Web. Internet Marketing is the art of advertising a company’s website on the internet to achieve maximum exposure. Internet marketing is the research of the target audience, studying their patterns and habits, and one integral part of Internet marketing is the website’s visits statistics. Search engine marketing is both an art and a science.

Internet marketing or IM, SEO, and SEM are akin to fishing. Obtain a solid reel, a good strong line, attractive bait and then follow through when there is a bite. Internet marketing is the most cost effective way to let people know what a company does, and is the process of promoting a website on the Internet and with effective internet marketing which requires a comprehensive strategy in IM to succeed.

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Internet marketing is an ongoing process and even after a company’s website is up and performing well for them it is important to the company that work does no stop, and to keep on improving the techniques of SEO and SEM to stay ahead of the competition. The true power of Internet marketing is the fact that it uses every type of medium to reach the customers who visit. This ensures that the company’s message will be seen. Internet marketing is not just about looking good or being found. It is about solving a problem and it begins with the company’s prospective customers.

The field of ‘Internet Marketing’ is one of the most competitive niches on the planet, and is changing right before everybody’s eyes. The mere fact that someone found this article among millions of competing pages takes a pinch of ability and a dash of talent a chef might say. A revolutionary change in marketing technology; Internet marketing is a deviation from the general marketing principle, and the most important aspect of Internet marketing is the emergence of the search engine. Thus, Internet marketing is becoming an area of greater importance, especially among academic circles where how to create a strategic web advertising campaign is the challenge.

If marketing a company’s product or service is critical for their success then Internet marketing is an area that a company can not afford to ignore. Internet Marketing is a never-ending, continuous process that if applied correctly will assist in ensuring that a company will keep getting a higher return on their investment. Internet marketing is a fast-changing industry that readily adapts to ever changing markets and strategic planning in Internet marketing is the component of marketing that a company has to deal with on an ongoing basis if they want to succeed. Internet Marketing is why a company can make a difference with their online marketing strategy; Internet marketing is big business, and for good reason. One thing that is absolutely, undeniably certain about internet marketing is that to grow a business fast, explosively quick, Internet Marketing is a MUST!

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Public Relations is an area of communications that has to do with establishing a cordial relationship between an organization and its publics. The publics of an organization are too numerous:these are people who are in one way or the other affected by the decisions, actions and the general activities of an organization.

The publics of an organization includes the employees, first of all, the host community, their clients,investors, the mass media, the government (depending on the size of the organization) etc. Therefore whatever decision an organization takes, it takes the interest of these parties into account. This Public relations strategic pattern of operation is heavily deployed in the time of crisis.

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Talking about crisis, a number of ideas, strategies, moves, opinions etc. begins to erupt when an organization of high reputation begin to experience it. Even the mass media at that point seeks to find a case that will make the day. Now that’s exactly when the place of a Public Relations Consultant becomes paramount.

So when can a case be called a PR crisis?

1. When a number of groups who have stakes in that organization are involved.

2. When the image of the organization is involved

3. When the organization must protect the interest of its stakeholders.

Tips for managing PR crisis

Find out the cause of the crisis:

Getting handy the immediate cause of the crisis is very helpful in crisis management. The fact is, before a case turns to a crisis, it must have been an undermined issue that has begged for attention over time. The inability of an organization to handle the issue as at when necessary causes the issue to escalate to a crisis.

The PR person must go into research to enquire into the cause of the crisis. He could interview the parties involved particularly the aggrieved party. This establishes a level of understanding, just like a first aide would do to an accident victim.

Are there pre-crisis management plan?

It is recommended that every organization should train its employees on crisis management. In a case of fire outbreak for instance, everyone should be trained on how to use fire extinguisher, how to turn on and off switches etc. They should also to be given orientation about how and when to give out information. In some organization, only the CEO or the Public relations consultant is permitted to speak in times of crisis. These are pre-crisis management plans an organization could make.

Information management is a peculiar aspect of crisis management. Whatever information an organization, its management or staff gives out, particularly to the media can make or mar the reputation of the organization. Even the gate-man is not an exception in this.

Get Updated information:

The one and only way of getting an updated version of information is through research. To be able to manage a PR crisis strategically, you should have studied how some other organization handled a similar case. This will help you understand what strategies they deployed and how impactful it was to the organization.

The Boss must be ready to act

In managing crisis, the Boss of the organization must be ready to implement the instructions or the guidelines of the PR consultant. Now watch this, staff members look up to the boss; they may not be too in a hurry to listen to a man who just resumed a function just because the organization is facing some challenges. Therefore, the Boss must get the ideas working by inciting his employees to work, following the instruction of the PR consultant.

In conclusion, crisis management is an iconic edge for Public Relations. To an organization, it is a two edged sword.

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Important steps in the real estate property buying process

There are a number of different steps you need to take to make sure that you’re prepared for a house closing. If you fail to follow these steps, you could end up facing some unwelcome surprises on down the line. However, if you are conscientious about following the rules, chances are you will achieve success in your real estate deals.

First of all, you need to obtain the right properties. Your acquisitions manager will be responsible for scouting out properties, making sure that you obtain houses that will enable you to turn a good profit. Carefully selecting your properties will ensure that you don’t end up with any unfortunate buys that drain the money from your accounts.

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Once you have selected a property, you should get an attorney to conduct a title search to make sure that the title is clean and free of liens. Another important tool is your check sheet, which is a Microsoft Word document which has numerous items listed, along with who is responsible for them. At the top of each form is the property address, when it’s going to be purchased, who the private lender is, how much the property is worth, and how much is needed for insurance. Information can then be faxed to the insurance agent to ensure that the insurance is taken care of.

You’ll also need to call the water company to see if there’s a past due bill for the property. It’s also wise to call the health department to see if there are any lead reports on the house. After the closing, the utilities, including the gas, electric, and water, will be put in your name.

The land trustee should attend the closing-in some cases, that could be the acquisitions manager. He or she will ensure that all necessary details are taken care of and the closing runs smoothly. After the closing the HUD statement can be loaded into your computer to ensure that your records are up to date.

Is it a simple process to purchase a home? Not entirely. Many important details must be worked out for the process to run smoothly. However, house-buying is a fairly straightforward process and, if you’ve done your homework, you should encounter few surprises along the way. And you should be able to turn a fairly substantial profit if you are diligent about purchasing only those properties that are likely to retain their value over the long term.
E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and sold hundreds of single family and small multi-family investment properties. His home study system, ‘Private Lending Made Easy’, shows others how to find private lenders for their very own real estate business.

His website is

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Are you set to make a song? I’m going to touch on three points on what it takes to make a song from top to bottom.

First off come up with the song title for your song. A song title can do a good deal in making what that song will be about musically and lyrically early on which can make your job less complicated moving for work. Certain titles are better than others, of course. For example, you might take into account coming up with a song name which suggests some sort of back story which can make coming up with the topic and subject matter of that tune lyrically much easier. On the other hand you can also come up with a theme rich title which exudes a particular feeling which that song will possess.

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Also, once we get our song title we can come up with our initial hook. This is the most challenging element of writing a song because the most difficult part of a lot of things is getting started. How we do this when we are going to make a song is to take our title and try throwing different notes at each word and syllable in that title.

Different combinations such as stretching notes over numerous syllables or going staccato and assigning one note per syllable or even numerous notes per each syllable works to give you a lot of different ideas to work with. To further complicate things and give you more options, work with putting different chord progressions within the key you’re working in all around that melody you have come up with. Different progressions can drastically modification the effect and efficacy of that hook. Remember that a strong hook is equal parts the melody as well as the support around it which involves the progression and the instrumentation.

Once you’ve your initial hook it becomes far less difficult to branch out in either direction to make up the rest of the tune. There is nobody perfect tune structure, so don’t bind yourself to a particular verse chorus verse chorus formula. Often times the best and most interesting tracks are those which make a lot of interesting changes and to deviate from the standard structure.

Lastly, writing lyrics can be the most challenging element for some people. The good news is that starting out with the music makes writing lyrics that a great deal less difficult because we already get some idea as we come up with every bit musically the kind of rhyming or timing structure we need to stick to. Then, after you come up with your initial line for a particular section of your tune, you know the rhyming structure and will stick to that which narrows down the kinds of rhymes you are going to be searching to use. While it seems like it’s limiting you and constricting you, in reality you’ll have much more done because you be a lot more focused and writing.

As I have only scratched the surface so far, I suggest that you refer to my complete resource on songwriting, “How to Write a Song – The No BS Songwriter’s Bible” as this covers every element of songwriting from top to bottom as well as dozens of tips and tricks which you can use to successfully jump start the songwriting procedure and force musical hook ideas to come to you.

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Professionals in the field of IT especially in the computer networking certification field are getting a huge demand nowadays in the Job market. Even if you are already working in the networking environment doesn’t allow you to expand your career and growth in the other high platforms.

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This can only be possible if you have a certification that proves you have gained knowledge about the up to date trend in the market of networking. Validating your experience, that you stand out of the crowd, and you have had learned about it in depth. Only then you can see the doors opened for you in the Job market with huge pay. 

If you are planning to get certified, the second though could be in what? Certifications although are a great way to show your professionalism in a specific field, but that certification needs to be valid and trend one. Networking streams have different subjects to learn through, but it is important to identify which one has a great scope in 2019-20 only then things will make sense. For this reason, we have it right here for you the list of Top certifications in computer and networking-that you must opt for. 

CompTIA Network+

If you are an entry-level network professional, you can think about pursuing this one. This one does start with the basic level of networking like security, networking operations, troubleshooting, and networking concepts. The certificate holds the capacity to give you the network administrator that that deals with infrastructure. To enter the field of networking and gain the basic knowledge of it, one can think about pursuing this certification course for themselves. 

Though you do get great designation with this certificate, in the earlier time it would be an entry-level job, then junior network engineers and in fact, long-term network analyst as well. For this, one needs to learn this certification with their deep interest and fall in love with the subjects too.

Cisco CCNP

Cisco offers 2 varied certification courses, one is CCNP and another one is CCNA. One an individual plan to enroll themselves into the course, they get hands-on experience in Cisco network solution that delivers knowledge of access management, security and practices, and network fundamentals as well. 

There are in totality 4 examination that needs to be cleared to become eligible for certification at the end of the course. To master in datacenter technologies, this certificate has surely become one of the most demanding as it focuses deeply on the network infrastructure with the help of the data center. This exam is good for lower-level learning as it gives basic understandings of the IP address as well as network operation. If you have 3 to 5 years of experience in an enterprise network solution, you must think about opting for this one. 

SolarWinds Certified Professional

SolarWinds is yet another solution that covers a vast portion of the best computer networking certification. It gives IT professionals the ability to find tools as well as products and solutions that can be able to improve the performance. And the monitoring to handle the real-world problem in the easiest significant manner. It, in fact, its solution in 6 vast areas majorly, network management, security, system management, IT help desk, database management, which is the most important one. And then comes the cloud which is yet one of the most popular needs in the current world’s scenario.

They can be tagged as the most widely preferred certification program as this certification can allow you to work with any size of enterprises. If any organization deploys Solar Wind technology as a significant technology in its infrastructure, the candidate with this certification will majorly get good jobs there. 

 Wireshark WCNA

If you go through the certification’s subject, you will realize it is such a wider scope and learning. There is a vast thing to cover in this top computer networking certification program like skills of sniffing utilizing Wireshark, along with that the knowledge of network analysis. Aside from this one also gets to know more about network security, and network troubleshooting with that TCP/IP network communications too. 

So, there are multiple learning platforms with this that a student can gain and become professional in. This allows them to get jobs in various fields. The job in the entry position would be an entry-level, but it will open the door of many enterprises at a later stage. The other exciting part about it is, this certificate serves in almost 90 countries across the globe so it does make it a worthy one. If anyone wants to learn about packet analyst and wire shark, you can be able to do so with this one. 

Cisco Certified Internetwork Expert

A valuable networking path that comes into importance in almost any enterprise. This one can open the door for numerous job prospects. You get your expertise in operating as well as creating complex network technologies that can coordinate with other technologies in the business. Enterprise infrastructure, as well as Enterprise wireless courses, are two varied certifications in this that you can think about if you opt for Cisco CCIE.

Getting a good job won’t seem to be a big issue for you if you opt for this certification course. It is for sure going to show your professionalism and the ability to handle complicated work. This certificate is the reason that you will be able to work in any field of your choice with good job security too.
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Land surveying is a technique to identify the terrestrial/3D position of points and the distances with angles between them. This surveying procedure includes attainment of data relating to the physical features of land specifically the relative position of points. Advanced land surveying procedures are used to research and analyze external deformations in large structures. The expert land surveyors’ conduct surveys to identify land positions and boundaries. They also use numerous methodologies of measurement, analysis, mapping, land description writing, research techniques, engineering, trigonometry, mathematics and law to assess and evaluate the properties.

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Land surveys can be classified as either geodetic surveys or plane surveys. In geodetic surveys extremely accurate positions are considered and it usually covers large geographical regions. It needs the curvature of the earth along with some additional land survey techniques such as triangulation, trilateration as well as astronomical direction fixing. In real terms, land surveys are used to study and determine the land surface, shape and features. It eventually provides a comprehensive and deep description of the land characteristics including: vegetation cover and elevations, etc. mentioned in maps.

Land surveying typically includes the gathering of information, interpretation of information, figures of landscape, 3-D details of the surface and exact measurements for distinguishing the particular landforms. The result of land survey is the structured and graphic representation of information that allows the surveyors’ to offer exact 3 dimensional drawings. Exact land measurement and reckoning of these graphical positions is one of the basic elements of land surveying. There are many crucial land surveying techniques including: ALTA / ACSM land title surveys (ALTA surveys), trilateration, high-definition surveying – HDS (3d laser scanning), leveling, radiation, topographic surveys, geodetic survey, triangulation and GPS land survey. There are various land survey techniques that are used in various situations; moreover the above-mentioned are the fundamental surveying techniques that are used most commonly amongst the land surveyors.

Food testing as a method involves detecting the principle substances found in foods. To identify what ingredients food contains food testing is a must. Food testing identifies the quantity of essential minerals and proteins like Carbohydrates, vitamins etc. It also categorizes the amount of Fat present in any particular product. Any unknown chemical component introduced in the food can by detected only by food testing. If in a product exposure to unknown chemical and other ingredients are present the product can cause less than desirable health effects. Food testing is essential to the well organized production of safe, healthy and quality products. Food testing was hardly an issue in the olden days. Nowadays governments are taking increasing interest in food products quality and safety which has increased food testing services. With the food industry gradually subject to a lot scrutiny, proper food testing to guarantee all products are in compliance with food safety guidelines and to safeguard public health, is a must. Currently, in the food industry, it is generally accepted that an excellence in quality management system is instrumental to support business survival and progress in the long term.

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Advantages in Food Testing

  • Labeling the products – Food testing services helps to label the nutritional information about the product correctly which is useful both to the customers and the manufacturers. The customers come to know of the quality of the product and become aware of the nutrients present in it and can make an informed decision. The manufacturer benefits by increased customer trust.
  • Ensure safety regulations of the government – Most governments have mandatory food testing and quality checks to their countries product. It is basically to ensure that the products are safe and up to the standard for the customer to use. It ensures healthy and safety of citizens.
  • Fat and Fatty Acids – The Food testing also identifies fat content in the food and divides the fatty acids in the product into saturatedHealth Fitness Articles, Trans fat and mono saturated fat. Mono saturated fat is healthier option. The other two increase risk of cholesterol and Cardio vascular diseases. If by food testing the products are properly labeled the consumer can make a better choice for his or her health.
  • Elimination of presence of pesticides – Food testing also ensures that harmful chemicals like pesticides and herbicides which affect the health of an individual are not present in the product thereby ensuring overall health of the customer is protected.
  • Protect the brand name – Contamination food testing prevents contaminated food from reaching the market thereby spoiling the reputation of the brand. Most products undergo contamination food testing before hitting the market. Also a food product which is tested and certified by a proper food testing company has better brand value and more market trust.
  • Microorganisms testing – Food testing helps in keeping consumer healthy with all tested products by eradicating the existence injurious microorganisms in your food and mainly seafood products.
  • Preservatives and Addictive – The food testing also ensures that the addictive and preservatives added in the food product are not harmful or injurious to customer health in any way.

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Thursday, October 21, 2010

The new British coalition government has warned local authorities in the United Kingdom not to provide tax breaks to branches of the Church of Scientology. After an investigation by The Guardian newspaper revealed that several local authorities have granted Scientology tax breaks worth over a million pounds, Secretary of State for Communities and Local Government Eric Pickles intervened to urge councils to end the practice.

Pickles noted in a statement that Scientology was not officially recognised in the UK as a religion or a registered charity and was not eligible for tax relief. Pickles commented, “I do not believe the majority of the public would want their own council to be giving special tax breaks to such a controversial organisation.”

I do not believe the majority of the public would want their own council to be giving special tax breaks to such a controversial organisation.

The minister’s intervention followed the disclosure by The Guardian that at least four local authorities have given Scientology lucrative tax discounts on branches in their areas. These included:

  • The City of London Corporation, which gave an 80% tax exemption worth £1.3 million to the flagship Scientology centre in the City of London. The corporation justified the exemption on the basis that Scientology could be considered to be a charity either for the advancement of religion “or other purposes beneficial to the community”. It said that it feared being sued by the organisation if it discontinued the exemption.
  • Westminster City Council granted 80% rates relief to the Scientology Celebrity Centre in the Bayswater district of London. This saved Scientology £165,303 over the past ten years, though as of July 2010 the centre is no longer in use. The council determined that Scientology was a “non-registered charity” that is “beneficial to the community”.
  • Birmingham City Council awarded the Church of Scientology Religious Education College an 80% tax discount on the grounds that the property was an educational institution.
  • The City of Sunderland gave the Church of Scientology’s branch in the city tax relief worth £30,000 over five years.

Camden London Borough Council refused to disclose whether and how much tax relief had been granted to the Scientology branch in the London Borough of Camden. Other local authorities, including Manchester City Council and Mid Sussex District Council, said that they charged Scientology the full commercial rate.

In response to The Guardian report, Eric Pickles issued a statement saying that Scientology should not receive privileged tax status and did not deserve to do so, “Tolerance and freedom of expression are important British values, but this does not mean that the likes of Church of Scientology deserve favoured tax treatment over and above other business premises. The Church of Scientology is not a registered charity, since the Charity Commission has ruled that it does not provide a public benefit. Nor are its premises a recognised place of worship. Councils may award charitable relief. They should take into consideration the Charity Commission’s rulings when weighing up whether to do so. I do not believe the majority of the public would want their own council to be giving special tax breaks to such a controversial organisation.”

Scientology is very popular with those who have visited our churches…

The controversy was the latest in a series of disputes involving Scientology’s tax status in the UK. Scientology is not officially recognised as a religion. The Charity Commission for England and Wales rejected an application in 1999 by Scientology for charitable status, ruling that its activities did not meet the “public benefit” test. However, in 2000 Scientology obtained exemption from Value Added Tax (VAT) on the grounds that its services were educational and non-profitable. It successfully sued HM Revenue and Customs for the return of £8 million in overpaid VAT.

A spokesman for the Church of Scientology told The Guardian, “Scientology is very popular with those who have visited our churches, met with Scientologists and observed or utilised our numerous community activities that effectively address drug abuse, illiteracy, declining moral values, human rights violations, criminality and more. Local council authorities, government bodies in this country and many others, and the European court of human rights have all recognised the religious nature of Scientology or the fact that Scientologists are actively helping those in their communities as a direct reflection of their religious beliefs.”

Birmingham City Council told the local Sunday Mercury newspaper, “We have noted Mr Pickles’ comments and will take them on board.”

Thursday, August 16, 2007

The name Robert Cailliau may not ring a bell to the general public, but his invention is the reason why you are reading this: Dr. Cailliau together with his colleague Sir Tim Berners-Lee invented the World Wide Web, making the internet accessible so it could grow from an academic tool to a mass communication medium. Last January Dr. Cailliau retired from CERN, the European particle physics lab where the WWW emerged.

Wikinews offered the engineer a virtual beer from his native country Belgium, and conducted an e-mail interview with him (which started about three weeks ago) about the history and the future of the web and his life and work.

Wikinews: At the start of this interview, we would like to offer you a fresh pint on a terrace, but since this is an e-mail interview, we will limit ourselves to a virtual beer, which you can enjoy here.

Robert Cailliau: Yes, I myself once (at the 2nd international WWW Conference, Chicago) said that there is no such thing as a virtual beer: people will still want to sit together. Anyway, here we go.


  • 1 History of the WWW
  • 2 Future of the WWW
  • 3 Final question
  • 4 External links

Saturday, May 12, 2007

An object that fell through the roof of a New Jersey home in January was not a meteorite, according to Jeremy Delaney, a geologist at Rutgers University. Instead, it appears the object was space junk or orbital debris.

“Basically, it’s a piece of stainless steel. There’s huge amounts of material that have been left by the various space programs of the world,” said Delaney.

The meteorite shaped object was not from a naturally occurring substance and had a silver like reflection. It weighed about the same as a small can of soup, 13 ounces (about 370 grams), but was no bigger than a golf ball.

Earlier during the incident, scientists from Rutgers examined the object visually along with police who were at the scene, and determined it was a meteorite. But further tests by geologists confirmed that it was not a meteorite, but probably a metal piece from a rocket or satellite. They had earlier thought it was made of iron.

“That’s the nature of science. If the conclusion from the test says it’s not a meteorite, then it’s not a meteorite. We have to move forward,” said Srinivasan Nageswaran, a member of the family that found the object.

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